Category Archive: Uncategorized

  1. Make People’s Lives Awesome


    My boss laid out a mission for our company at our last retreat — “Make people’s lives awesome.” Everything we do at work has the same goal to improve both our lives and the customers we make stuff for. So as a reminder to that mission, we decided to slap it on the wall in really big awesome letters.

    I set it in Acropolis, one of my favorite typefaces lately for chunky, character-soaked type. Pun definitely intended. I love the Ks and the Es especially.

    Not sure if you can tell from the photos, but the letters are made of foam. Yep. Styrofoam. I know, I know, not the most environmentally-friendly material. But we thought it was a really interesting option for a low-cost material. And (other than the meticulous alignment and kerning attention) it was fairly easy to mount on the wall.

    We’ll be adding a grid of frames on the right half of the wall later today. We’ll be putting customer testimonials and memorable staff photos and jokes in the frames to give people (and staff) a quick look at our company culture when they walk in the door. Cory and I have been talking a lot about injecting our company culture into our space in creative ways, and this is kind of the first real representation that we’ve tried. Once it was all up, I was definitely happy with the final result.

    We laid it out in the Div and considered painting the front white to give it an extra bright pop off the wall, but we tested it on one of the letters and didn’t make much of a difference.

    I kinda want to just get this part of it recut and put it in my office at home above my computer.

    The alignment was the hardest part. Kerning everything by eye with Matt keeping everything level. Worth the extra effort though to see it complete just as I imagined it.

    I was really happy with the dimension of the final piece.


  2. The Div


    I’m going to make an effort to post more about the projects I’m working on. I haven’t posted much since I started working at iThemes in January 2010 (full time June 2010). I’ve done a ton of really exciting work, but it’s often hard to showcase it on here. But I’ll do my best to keep a more updated log of the cool stuff I’m involved in at iThemes.

    I’m really excited about the most recent project I’ve been a part of — the <div> [pronounced The Div].

    “The Div is a tech community hub dedicated to innovation, creativity and training for a better Oklahoma,” according to the web site we launched yesterday. A <div> in HTML is basically the place where something starts. It’s an open container ready to be filled. The purpose is to create a place where people can create. Part co-working space, part educational facility, part event space — The Div is a place we’ve set aside to promote learning and innovation for both students and professionals.

    The Div will be officially open on August 25th. Floors and furniture are going in soon. We’re excited to get people in there! Go check out the site, and follow @thedivorg on Twitter to learn more.

    The logo is a modified mix of Futura and Neutraface elements. The DI is in Futura, and the V and <> are modified from Neutraface. League Gothic is used for the web site headers and Droid Sans is used as the body text. I used iThemes Builder (obviously) to create the WordPress theme structure and the design from there is a totally custom theme.


  3. April? Mix

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    Thanks to the whining of Matt Danner, here’s another monthly mix.

    This month’s theme is uncertainty and questions. Specifically about God. I am a Christian. I have been in a Christian family my entire life. But I never want to pretend I have things figured out. The more I learn, the less I know. So, I have questions. And that’s healthy. No one should ever stop questioning things, especially those things you profess to be guiding truths in life. So, these songs are about people asking questions about God, country, Christianity and life.

    Enjoy. Because of the lateness of this mix, you might get another one in the coming weeks before May. It may or may not be inspired by a CD I found at my house in Edmond from the summer of 2006. And the cover may include a pair of cargo shorts, as did most of my clothing choices in that period of my life.

    Click this link or any of these images to download.

    [download id=”1″]