Design Can Drive Exceptional Returns for Shareholders

"The bottom line is that companies that use design strategically grow faster and have higher margins than their competitors." "And thanks to the exemplar companies included in our index, as well as many international firms like Samsung, Ikea, and BMW, consumers now recognize, expect, and will pay for good design. " "As a person who has spent part of her career helping companies appreciate and use design to their advantage, I will be the first to tell you that making it a central part of strategy isn’t always easy. "