Brad Ulrich, Product Design Leader

Brad UlrichI help teams design products with clarity and character. I've done it for startups, banks, restaurants, my own side projects, and most recently my computer-curious kids.WorkI joined each of these organizations at an inflection point – a new product, platform, or team. I led through these evolutions with curiosity about customers, focus on quality, and tight collaboration with engineering teams.

PlayI've always been tinkering with side projects in the margins. AI tools have made it way more fun to build my ideas.

Box Box Box – A serious upgrade to our not-so-serious F1 fantasy league. Check out the 3D race maps.

Trip Photo Maps – Started as a way to visualize our Dolomites hiking trip. Ended up making a full vacation photo map tool powered by Google Drive and Cloudinary.Loom

Woodshed – A tea brand I co-founded with a friend that evolved into a full coffee & tea shop in OKC.

Background Noise™ – A temporary private web app built for my group chat to spam each other with inside jokes.

Read Only Co. – A series of nerdy printed bookmarks.

Potato Quest – A game my son is building for his friends (with some help from dad and Codex).

Odds & ends – A collection of things I’ve designed or built for friends, family and freelance that don’t qualify for full project status.

Now readingThe Grapes of Wrath by John SteinbeckNow listeningEverything Is Free by Gillian Welch