I'm rebuilding this site right now. So a lot of things may look broken. But what better motivation for me to finish it?

Healthy Union Branding

I designed a logo last semester for the new Healthy Union program at OSU, encouraging Student Union employees to live healthier lives by giving incentives for specific program participation. The program is still being developed and they asked me to work on an identity for it. My first attempt was sent back, looking for a happier, less-hospitalized look. They were right. It’s kinda of scary now that I look back at it.

healthy-union

It’s a cool look, but with the Helvetica and the syringe look of the Union spire, it was definitely too medical. So, for this round I tried to make it a happier, more participatory feel by using icons to denote certain (made-up for now) programs and options.

These icons will be used to visually describe the options and can also be turned into badges as rewards and reminders of employee commitments. Kind of like flair. I used Chevin as the typeface, because it’s clean and modern, but much softer than Helvetica. After using Foursquare and Gowalla for the past couple weeks, I’ve been inspired by their icon design. Hopefully they like the idea so I can do more of that in the future.

HU-branding

HU-icons

2 Comments

  • Jorydotcom says:

    I had seen your first design before, and I honestly wasn’t a fan. But I really like these little icons! They remind me of girl scout badges in a (good) way. Also, unrelated to this, I really like the “snacks” section you’ve been doing 🙂

  • Scott says:

    I dig. Especially the Run one. Love to see some mockups of the implementation. Good work.

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