A Radical Proposal: Put UX Research In Charge May 10, 2023 A bit of an exaggerated thought exercise, but doesn't sound stupid when you think through the impact good proactive research can make. I've seen it work well, and seen it be ignored. The teams I've been a part of have been most effective when research was prioritized and empowered. But it's never been obvious or easy. Research implies you don't already know what to do, which is hard to admit as a business leader.