I'm rebuilding this site right now. So a lot of things may look broken. But what better motivation for me to finish it?

Quotes to remember

No doubt, the ability of generative models to generate an infinite number of variations of every asset used in marketing — and perhaps eventually entertainment and media — based on our own preferences and interests will usher in a more personalized digital world. The significance of the shift from “generalized media” to “personalized media” cannot be overstated. Our digital worlds will soon be tailored to our interests in unfathomable ways. On the one hand, personalized experiences are likely to make marketing more effective. Brands have a precious opportunity to make us all feel “known” in our every interaction. But with the deluge of personalized content — especially if we all end up having different endings of the next Succession or great mini series — comes the death of shared experiences. Songs or shows feel special when they are shared experiences we can discuss with friends and co-workers. Therefore, I also anticipate a purposeful resistance against this trend. I am fascinated by this tension between personalized experiences and shared moments.

Design Engineering is not simply a re-brand of product design. Whether we like it or not, tech has a tendency to consolidate roles. Interaction Designers, UX Designers, UI Designers, and Visual Designers became Product Designers. Graphic Designers, Illustrators, Communications Designers, and Marketing Designers became Brand Designers.

The grammatical gender of words affects languages in different ways. Boroditsky – who also speaks Russian – explains that the word for ‘chair’ is masculine in Russian, so if you wanted to say ‘My chair was white’, you’d have to use the masculine form of ‘my’, the masculine form of ‘was’ and the masculine form of ‘white’. Russians mark the masculinity of a chair four times in one short sentence, which inevitably creates a bias.

The most terrifying fact about the universe is not that it is hostile but that it is indifferent; but if we can come to terms with this indifference and accept the challenges of life within the boundaries of death — however mutable man may be able to make them — our existence as a species can have genuine meaning and fulfillment. However vast the darkness, we must supply our own light.

At a certain scale, the leader’s job shifts from delving into the details to solve specific problems to assuming that problems will always surface and that the systems to address those problems are crucial. At a certain scale, you have to believe you are not seeing or hearing about reality, and you need to consider an approach that doesn’t rely on your ability to get into every detail.

I use a trick with co-workers when we’re trying to decide where to eat for lunch and no one has any ideas. I recommend McDonald’s.

An interesting thing happens. Everyone unanimously agrees that we can’t possibly go to McDonald’s, and better lunch suggestions emerge. Magic!

It’s as if we’ve broken the ice with the worst possible idea, and now that the discussion has started, people suddenly get very creative. I call it the McDonald’s Theory: people are inspired to come up with good ideas to ward off bad ones.

Each technology not only unlocks a new state of expanded acceleration (that will be hardcoded into our lives as the new basis for our survival), but will also be used as the basis for new technologies to continue that process. The vast majority of people do not experience this technology as ‘liberating’ them. Rather, they experience it as something that propagates itself around them, and something they must race to keep up with in order to not be ‘left behind’.