Company parties are fun, but they aren’t what ultimately amounts to a company culture. The key to culture is what I’ve dubbed “The Circle of Three”. The Circle of Three comprises three behaviors that dictate how we treat each other: respect, importance, and listening.

However simple they sound, they underscore that culture is about how we treat others and how we expect to be treated. That’s what lets great companies attract, keep, and energize people, whether they’re employees, customers, investors, or partners.