This dynamic operates differently in different kinds of organizations. In an early-stage startup, for example, everyone sits next to each other. It’s hard to shake alignment in this context, because the window for alignment-attrition is so small. If you sit next to me and we have a conversation and “align” on a direction, there’s only a time window of about 15 minutes that can pass before we have another conversation and course-correct if things have gone sideways. But in a larger company, weeks or even months can go by, and the potential for alignment-attrition is enormous.

Jon Kolko