Design for design’s sake doesn’t work. For it to truly change an organization, it has to be baked into every decision the product team makes. For this, embedded designers are key.

Embedded designers that stay connected with the other design efforts bring a layer of cross-product convergence that gives the entire product suite a solid identity and feel. That identity and feel demonstrates how design is working across the entire organization. (This is why we’re seeing such an emphasis on design systems these days.)