I'm rebuilding this site right now. So a lot of things may look broken. But what better motivation for me to finish it?

While we still do lots of planning and thinking, we save the high polish for the product itself. That means we spend as little time as possible on wireframes, comps, and motion graphics. We’ll even skip them entirely if more informal communication gets the job done.

…Our industry builds generations of carefully crafted, disposable facsimiles before even writing a line of code. It’s a waste of time, effort, and resources.