I'm rebuilding this site right now. So a lot of things may look broken. But what better motivation for me to finish it?

The reason why great talent is moving into more product focused environments is because most designers or engineers want to work on meaningful projects. Solving meaningful challenges and work on something they believe in.

Most big challenges are solved in-house and it is extremely hard for service design agencies to tap into all the data & history needed to do their work properly.