I'm rebuilding this site right now. So a lot of things may look broken. But what better motivation for me to finish it?

Whatever a user’s natural usage is, our notifications strategy should align to this. Notifications shouldn’t be used to force users into behaviour that doesn’t make sense to them as notifications can’t change behaviour. Notifications should amplify and encourage natural behaviours and reinforce existing behaviours.

Too many notifications feels like spam. Too few notifications and users forget about your app.