I'm rebuilding this site right now. So a lot of things may look broken. But what better motivation for me to finish it?

Non-coercive marketing is about radical honesty. It’s about being courageous enough to say what’s true, even if it’s unpopular, unflattering, or dredges up insecurities. It’s about leaning into full authenticity and openness, because that’s how you stand out, find the others, and build deep relationships in a world where most marketing is inauthentic performance art.