I wonder whether the creator economy, as it matures, will resemble less of its original promise (a way for people to do the things they love), in favor of a ‘creator industrial complex’. Part of the problem is that creativity comes in fits and starts, and can’t always be tamed into a predictable routine. If you’re obligated to create something every day, rather than when it feels right, you’ll start putting things out there that aren’t very interesting in order to fill the space. … Preserving the ‘creator’ identity matters more than what is accomplished. …

The ‘publish or perish’ model that nudges people to rack up more followers is not the pinnacle of creative freedom; it’s indentured spiritual servitude.