I'm rebuilding this site right now. So a lot of things may look broken. But what better motivation for me to finish it?

I think, if you’re building things for the internet, those small details matter, because they are repeated ten-fold, hundred-fold, million-fold, as they are replicated effortlessly through screens, across the globe, and into people’s consciousness for countless hours of exposure. Economies of scale make small decisions matter, but speed— both in making those small decisions and in interacting them—makes both sides blind to what’s going on.