About this site | Brad Ulrich

About this siteThis is my first non-WordPress site in over a decade. That site served me well, but it was time to refresh the content, the approach and the tech stack.Back in 2014, Frank Chimero wrote an article called Homesteading that really stuck with me. I’ve always built my site to be more than just a portfolio, but also a place to keep track of things I enjoy or want to remember, like the books I’m reading and random inspiring images (tumblr lives on). So it’s really just as much for me as you, but I guess you can look around.Type

Gooper By Very Cool Studio. I bought it on Future Fonts years ago when it was in progress. I’ve loved this font for years. The light weights are refined. The heavy weights are chonky and have even weirder forms. And the italics – chef’s kiss. I’ve used it for years on my site and personal projects, so much that it just feels like my voice.

Timeless Sans Recently discovered a new workhorse sans, Timeless Sans I’m trying out here. Basically Inter without using Inter.

Space Mono Small labels and eyebrows, and any time you interact with the little icon bot character.

Built with

React + Vite The whole site.

Claude Code I designed and built this site pairing with Claude Code, to replace my old WordPress site. I set the direction and the details. Claude wrote most of the code, and I reviewed, tweaked, and pushed back on it in the browser as we went. Hundreds of prompts, exports, font tests, grids, and manual code edits later, here we are. More on that in how it’s made.

What’s here

Work Case studies and snapshots from Jack in the Box, MidFirst Bank, and Sonic.

Play Side projects, freelance, and odds & ends.

Music What I’m listening to, with a Spotify player. Someday I’ll make this a more direct integration.

Bookshelf A list of books I’ve read or am reading with progress meters.

Saved lately A pile of things I’ve found inspiring lately.

Styleguide Every color, type size, spacing step and component state on the site, read straight from the code. See the styleguide.

Easter eggs

Icon Bot You can control Icon Bot in the homepage header and all page footers. Use the left and right arrow keys to move, and spacebar to jump. You can also grab him and toss him around. He’s tough, he likes it. If you tap him, he takes you to the project he’s currently sporting. If you tap him twice, he goes into his shell for a little break. You can hide him with his little hover ••• menu if you hate fun. He’s 3D now. Check out their world and control them.

Konami Code Try it for a different vibe. Press ESC to exit (easier than Vim).

The Library Don’t forget to visit the library. Get there from the Now Reading section on the homepage, or the Now Reading card on About.

More Looks Click my picture on About to see some more looks.

All These Things See all the work grid items on one page at /work/all-these-things.

Minimalist Typography This was my most popular blog post on my old site, from a font I drew in 2008 that got linked around a lot. In 2026 I finally made it a real font you can download. See the minimalist typography post.

Roll the Dice At the bottom of project pages, tap the dice to shuffle through other random projects.