Sonic Drive-In
I started as a designer, then took on product management for the app, before growing into a broader digital strategy role.
Sonic Drive-In had invested in new technology to bring an interactive digital kiosk to every drive-in menu board. They already had an app, but it was built on a white-label platform that made every change slow, expensive, and dependent on an outside vendor. So Sonic created a new in-house digital lab to take ownership of its digital products and move from one-off agency builds toward an ongoing product practice.
I joined as a product designer on this new team and helped redesign the first versions of the app, website, and interactive kiosks. As we brought more of the product in-house, I took on product management for the app and continued leading design across the app and web ordering, working closely with designers, researchers, and developers at R/GA.
My role kept expanding in scope and influence. I was promoted to Sr. Product Owner of UX, working across channels. After the Inspire Brands acquisition I was promoted to Director of Digital Strategy & E-commerce, where I focused on where Sonic’s digital customer experience should go next and helped teams carry that direction across the app, web, and kiosks.